Metal Casting Design & Purchasing to be relaunched with added resources
Advancing technology is changing metalcasting, and the need to build bridges to new customers and maintain contact with existing ones requires constant attention. Unlike some communication channels, print becomes increasingly effective with repeated exposures. “The right hard copy magazine is more like a conversation with audience segments like designers and purchasers of metal castings,” said Rich Jefferson, VP of Marketing & Communications at AFS. “That’s why Metal Casting Design & Purchasing is being relaunched in November as Casting Source magazine. It’s time to refresh the conversation with designers and buyers.” AFS’ new magazine for casting designers and buyers features articles on casting capabilities, conversions, research and development, supply chain management and related topics. Casting Source will reach the same audience as Metal Casting Design & Purchasing, but it’s being updated to target even more readers and give advertisers the maximum opportunity to meet their goals. The magazine will feature a new design, new columns and articles, and more content from contributing authors who work in the industry. The new name reflects the magazine’s goal to be the leading resource for end-users who seek high-quality, cost-effective castings. Casting Source will continue to show readers the benefits of metalcasting and how they can connect with quality.
New to Casting Source
• Know Your Supplier, highlighting facts, figures, and capabilities of different North American foundries.
• Before & After, showcasing successful casting conversions.
• Sourcing Strategies, a Q&A with supply chain leaders about ways to build and maintain a healthy pool of casting sources to get parts from concept to market. •
Next Gen, a discussion with young employees about why they’ve chosen to work in this field and what they’ve learned so far.
• Designer Sketchbook, featuring casting design principles presented in an easy-to-understand format.
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